SEO is a great way to give your website the TLC it deserves. Regardless of what consumers are after — a four-night stay in Aspen to zucchini noodles — SEO pairs customers with products more effectively than any type of digital marketing. But, of course, you must know how to use it to your advantage.
So, what kind of SEO makes the best SEO? Our SEO agency experts recommend the following approach:
A Tip-Top Website Across the Board
You’re optimizing your website for SEO, but so is everyone else…including your competition. This means that you can’t rely on your website’s sleek design or your informative and poignant content inside; you have to have both. And you can’t stop there; your website must be easy to navigate, too.
Actual Improvements
Search engine rankings are essentially recommendations being made by the likes of Google and Yahoo. These engines don’t want to recommend inferior websites because it risks their reputations. In other words, when you make improvements to your website, they need to be real, genuine, and effective. If you try to use shortcuts to feign improvements and trick Google into a higher ranking using irrelevant content or over-saturated keywords, you won’t succeed and risk punishment, instead. There’s little point in trying to outwit search engine algorithms; the only way to the top is through top-quality content, updated security, a great design, and a good user experience. This won’t only improve your search engine rankings, it’ll also improve your internet cred. It can get you more backlinks from other websites and more social media mentions. Naturally, it will get you more conversions, as well.
Patience and Vigilance
A properly optimized website won’t change your business overnight; SEO takes time to reach its potential and it can take a while for search engines to notice any change you make. Even when they do take note, SEO is a continuous work in progress; you can’t rest on your laurels or your traffic. You must make regular and consistent improvements to your site, upload strong content, and enhance the experience of your website visitors. After all, search engine rankings are fickle and it’s easy to be on Google’s good side one day and on its bad side the next, wondering what you did wrong. When it comes down to it, SEO is about quality. If you concentrate on making your site as spectacular as possible, you’ll see results eventually.
Need some guidance on SEO or anything else? Give us a shout and we’ll be happy to help.
Photo by Souvik Banerjee on Unsplash