Many individuals think of LinkedIn as a site primarily for job hunters, but this platform is a must for business owners, too. LinkedIn’s influence is growing, and the site has approximately 675 million monthly users. If you’re interested in showcasing your brand on LinkedIn, utilizing the platform’s Featured section is an excellent way to build credibility and highlight important information or ideas about your niche. Here, we share more about why LinkedIn marketing should be a part of your social media marketing strategy and offer tips on how to make your LinkedIn profile stand out.
Showcase Posts You’re Mentioned In
LinkedIn’s Featured section is designed to shine a light on your most relevant content, ideas, and influence. This section is ideal for demonstrating your company’s expertise, making it a great place to share posts you’ve been interviewed or mentioned in.
Feature Your Own Content
If you’ve already published a library of posts to your LinkedIn timeline, you should choose a few of your favorite or highest-performing articles to highlight in the Featured section. While it’s great to demonstrate your brand’s influence by featuring content in which you’ve been mentioned, it’s just as important (or perhaps even more so) to showcase your own work.
Upload Relevant Documents
Users on social media platforms such as Facebook and Instagram are likely to scroll by informational media. These sites are excellent for sharing photos or videos with a short caption, but other types of content may be overlooked. If your company has created valuable infographics, PDFs, or other useful media, LinkedIn’s featured section is the perfect place to show them off. LinkedIn’s reputation as a site geared toward professional growth makes it the ideal platform to share projects or presentations that you’re proud of.
Add a Link to an Off-Platform Resource
LinkedIn’s Featured section allows links to third-party web pages to be showcased, so share away! If you need inspiration, consider linking to sites that have spotlighted your brand, portfolio pages, or your company’s best video on YouTube.
Speak with a LinkedIn Marketing Consultant
If LinkedIn marketing isn’t already part of your social media marketing strategy, it could be a valuable addition. Curating your profile can be instrumental in building your brand’s authority and forging new connections. In need of assistance tailoring your LinkedIn profile or creating a broader marketing strategy for your business? Whether you need a comprehensive LinkedIn marketing campaign or you’d just like a few select services, our team is here to help. We create customized plans for each of our clients, so please reach out to us to start the process.