With the constant boom of video content across the web, there’s no doubt that it has influenced consumer decision-making. From clever advertising directly from your brand to unbiased product reviews by YouTube creators and paid influencer marketing, there are countless ways to reach the modern shopper with your video content. The consumer of 2021 prefers video over written product reviews, and this isn’t a dying trend.
Animoto surveyed 580 consumers to learn how video is making an impact on their day-to-day social media habits and the findings are intriguing, but not surprising! According to this survey, 93% of consumers said that video is helpful when purchasing a product. With the rise of video content and platforms like TikTok and Instagram Reels, this form of content has never been more powerful. To learn more about video content trends and discover how to build awareness with shoppers in 2021, check out the infographic below.
