If you’re looking for ways to increase your brand’s exposure to a relevant audience, advertising on Hulu’s streaming service may be a wise choice. Although TV advertising has long been reserved for big-spenders, Hulu Ad Manager allows businesses of all sizes (with all budgets) to place their ads among a substantial library of shows and movies. Hulu Ad Manager is a self-service product, so you may prefer to seek assistance from a marketing strategist if you’re seeking fast results. Here, we share more about Hulu Ad Manager to help you determine if it’s a good fit for your brand:
Budgets Start as Low as $500
Hulu Ad Manager is designed for businesses of all scopes and sizes. While a traditional TV commercial would cost well into the thousands (or more), ad campaigns on Hulu’s self-service start at just $500. If you have this amount to spend, you can start using the service to reach your target audience and track your progress.
How It Works
When you’re ready to begin streaming your ads, you’ll set a schedule of your choice. You’ll also have the ability to reach specific demographics by targeting by gender, age, location, interests, and more. Although you can’t choose specific shows in which to place your ads, you’ll have the option to select certain genres that your target audience is likely to be interested in.
Once you upload your ad, expect about three days until approval. Hulu Ad Manager currently accepts videos from 15-30 seconds in length in MP4 or MOV format.
After your ad has been approved and starts streaming to viewers, you’ll have access to reports on your campaign’s status and progress. Like other advertising platforms, Hulu Ad Manager allows the campaign manager to gain insights into each ad’s performance so you can make adjustments when necessary.
Hire an Experienced Digital Ad Manager
The introduction of Hulu Ad Manager has the potential to be an exciting development for owners of small-to-medium businesses. Streaming is becoming increasingly popular, and is even more so during the coronavirus pandemic. If you know your target audience and have a $500 budget to get started, Hulu Ad Manager may be a great way to reach more customers. This advertising platform is still in the beta stage, so RSVPs are required to try the new self-service. If you’re interested in delving into digital advertising, you may benefit from the professional guidance of a marketing strategist to enjoy a faster turnaround time and increase your ROI. Our team has the expertise to manage campaigns on a host of advertising platforms, and we’re happy to help you achieve the results you seek.
Please contact us to arrange a consultation so we can create a customized plan for your unique business.