Since its launch in 2018, Instagram’s IGTV has taken the world by storm …well, almost. IGTV isn’t nearly as large as Instagram had (likely) hoped, but it’s growing. The platform offers unique opportunities for creators, large and small, to share meaningful long-form video content. The service was created so Instagram users could watch longer video content from their favorite influencers and brands, right from the Instagram app.
If you’re new to IGTV, you’ll be delighted to find that the platform is easy to use and intuitive for those who are already familiar with Instagram’s UI. However, brands should dive into IGTV with a clear strategy. In this helpful infographic, courtesy of Facebook Journalism Project, learn about 3 ways Thrillist has found success on the platform.