Digital marketing is ever-evolving, so it can be challenging to keep up with the fast-paced changes. Recent studies have shown that if you’re not using video marketing, you may be missing out on a large part of your target audience. People of all ages and backgrounds tend to gravitate toward videos, but not all video content will have the desired effect. If you’d like to learn the newest trends in marketing with video, we share the details here:
Why Video Marketing Can Be So Effective
Humans have a natural desire to connect with others, and well-made videos are highly effective at telling stories and appealing to human nature. Even video content that’s designed to sell a product can be enjoyable to watch, as long as it’s entertaining and something that viewers would want to share with others. Authentic videos, such as live streamed moments, are more likely to capture and maintain the attention of viewers. Social media platforms are evolving to keep up with this trend–just take a look at sites like Facebook and Instagram. Live videos are often the most-watched content on these platforms, and you can use this feature to your advantage. Here’s how:
Be Strategic About Posting
Like all forms of shareable content, quality matters much more than quantity when it comes to producing videos for your customer base. To keep viewers engaged and coming back for more, don’t overwhelm your followers or casual viewers with an influx of videos. To keep it fresh and interesting, post only when your content has a good story to tell or compelling case study to show.
Don’t Be Shy About Streaming
Live streaming has an authentic feel, so customers of all ages may tune in to see what’s going on. Streaming is particularly effective and intriguing for the younger demographic, so if you cater to this age group, streaming could be a vital part of your marketing strategy. Facebook CEO Mark Zuckerberg uses Facebook Live to chat with Facebook users from his own backyard, and you can start streaming to build relationships with your customers, too.
Marketing techniques are always changing, but the intrinsic value of video sharing is projected to stick around for the long haul. Keeping up with the latest trends and strategies in marketing can be time-consuming, so you may prefer to work with a professional to help you excel in this field. If you’d like to improve your marketing campaign and broaden your outreach, we can help. To learn more about our services, please get in touch with our team.