Photo courtesy of Unsplash under Creative Commons Zero license
Consumers these days want more than the basic interaction with the businesses and products they use. Building a lasting relationship with your customers means meeting all of their needs, including their desire to be a part of a community. One way to engage the clients you have and reach a broader audience is by blogging. Here, we share all the reasons why writing a blog is beneficial for your business.
Develop your voice
What makes your company unique? What can you offer consumers that they can get nowhere else? Why should they feel invested in your company? Having a distinguishable voice draws customers in and provides answers to those questions. A blog is a great way to develop the voice of your brand. Whether you want to be sassy or serious, affable or assertive, blogging allows you to create and control your company’s personality.
Build credibility and authority
You want consumers to know that your business is the best option available. One way to do that is by consistently creating content that explores your expertise and offers suggestions. A real estate blog that posts about local events or restaurants showcases its investment in its community, and that investment shows consumers that the realtors are not only knowledgeable, but also caring. A blog for a design firm that highlights trends and different aspects of design showcases to potential clients that the firm can meet their needs. Whatever service your business provides, writing a blog demonstrates your expertise to potential clients, as well as sets you apart from businesses that don’t create original content.
Improve your SEO
Search engine optimization can be tricky to navigate, but blogging boosts your SEO while engaging the customers you already have. Focus on writing original content instead of just providing links to other articles. The more original content you create, the more your business will show up in searches.
It can be tempting to write a short blurb and link to another article, but that won’t help expand your business. Your content should be curated with your brand in mind, and should demonstrate your investment in your own company. So, while links are acceptable and oftentimes appropriate, you want the focus of your blog to be the voice of your business, not advertising for some other website.
Blogging is an underutilized tool that helps businesses reach their goals. Writing engaging posts helps build a loyal community of customers, as well as draws in potential clients. Your business is important, your clientele is important, and blogging is a great way of uniting both.