Since Instagram launched Stories in August 2018, the platform has truly taken off–some even argue that its launch caused the decline of Snapchat. Regardless of where you stand in that debate, there’s no denying the power of this platform for socially-engaged businesses and brands. Instagram Stories provides a fresh vehicle for your content, offering a new way to tell stories and share an inside look at your company’s internal happenings.
Building and launching an effective Instagram Stories strategy is easier said than done, though. It requires planning, a knowledge of your audience, and a certain level of creativity. If you’re new to the Stories game or hoping to improve your strategy, you’re in luck! Our friends at 99Firms have created the following infographic, highlighting the many ways brands have found success on the platform and how you can do the same.
