If you don’t believe that your customers expect authenticity from your marketing campaign, think again. One way to achieve a believable campaign is to team up with social media influencers who are well known, trusted by your customers, and aligned with your brand. These individuals typically have a large following and carry a lot of authority in social media communities, which makes them a powerful tool for boosting your brand awareness.
If you’re hoping to team up with influencers, it’s important to know where they thrive. Their efforts can come at a hefty price, so you should get the most out of the campaign. A study by Mediakix revealed that 8 out of 12 influencers posted more Instagram Stories than Snapchat Stories, and that on 25 out of the 30 days, there were more stories posted on Instagram than Snapchat. This infographic, courtesy of HypeBeast, shows the many reasons Instagram has become the preferable option of the two.
Courtesy of: HypeBeast