As you develop your branding strategy, it’s smart to consider marketing psychology and understand how certain tactics can impact your customers’ shopping behavior. Aligning content with human behavioral patterns is a tried and true practice for many companies, large and small. By understanding a few psychology principles, brands can build better relationships with their customers and improve conversion rates in the long run.
In this infographic, learn about the following key concepts.
- Persuasion architecture
- Emotion-driven behavior
- Social proof
- Scarcity and loss aversion
- Reciprocity
- Commitment and consistency
- Anchoring
