If you’re planning to advertise to an audience of professionals, LinkedIn may be the best platform to pursue. This channel has surpassed 575 million members and continues to grow. LinkedIn has recently launched the ability to advertise with video, which could be an excellent strategy for your brand. If you’d like to explore the possibility of creating video ads on this network, here’s what you need to know about best practices.
Why Video Marketing is Effective
Not convinced that video marketing is a worthwhile avenue for your company? You may be surprised to discover that nearly 60 percent of executives would prefer to gain information from watching a video than reading an article, memo, or blog post. Additionally, marketing with video is more likely to help viewers remember your brand. Studies consistently show that videos are the most memorable type of content, and well-made videos have the potential to make a permanent impact on your target audience.
Tips for Video Creation
If you’re interested in using video ads on LinkedIn, it’s a must to get creative and experiment with different formatting styles. Short videos of 15 seconds or less can be effective for piquing interest and encouraging viewers to visit your site for more information, while media of about 30-40 seconds is ideal for establishing and reinforcing a point. Long format videos are at least a minute long, and offer the perfect opportunity to provide informative content or appeal to the viewer’s emotions.
Whichever format you choose, be sure to focus on storytelling and analyze the results with LinkedIn’s conversion tracking tool. LinkedIn’s sponsored videos automatically play on mute, so you’ll want to ensure that the content is visually appealing right from the beginning. Keep in mind that you have mere seconds to capture the attention of viewers, so aim to include a compelling hook in the first two to three seconds. To make your videos inclusive, be sure to include subtitles. As LinkedIn’s popularity and influence grow, more companies are choosing to advertise on this platform. Video ads and other forms of sponsored content on this network could be a valuable addition to the marketing strategy for businesses looking to appeal to a professional target audience. Like other forms of content, videos may require a short period of trial and error before you notice improved completion rates and conversions. If you’re short on time to experiment and determine what works, consider working with a marketing team. To learn more about our services, please reach out to our team; we’ll work with you to create a plan tailored to your needs.