It’s 2018–the days of de-personalized, generic content marketing are over. Your audience wants a more tailor-made experience. Your irrelevant ads are no longer tolerated by people on social media, so it’s time for your marketing strategy to evolve. These days, people expect to see valuable content that’s not only pertinent, but worth their time.
Due to a lack of sufficient information on their target demographic, many business owners and marketers don’t follow this practice. However, more and more brands are learning about the importance of proper targeting and content marketing to the right people. If your marketing needs a re-vamp, consider taking a more personal approach. In the infographic below, discover how personalization affects content marketing across various platforms.
