LinkedIn continues to improve, giving marketers and business owners more freedom, power, and creative control. With more bells and whistles, LinkedIn has buoyed its benefits and given you the chance to do the following:
Reinvent Your Newsletter
LinkedIn has dramatically improved its newsletter platform in recent years, resulting in increased engagement. It’s also a flexible platform, ideal for newsletters from various industries.
Any LinkedIn member can access the improved interactive newsletter features. Some of the sleek offerings include a newsletter experience that is more engaging, consumable, and user-friendly. Newsletters are more relevant, too, as LinkedIn helps users connect with topics that interest them and empowers them to stay informed on issues that matter.
When users comment on a newsletter or article, their comments will appear in a more visible and more accessible spot, which helps readers engage with one another and initiate conversation. Newsletter graphics have also been enhanced; LinkedIn’s AI-powered graphic design platform offers custom templates, suggestions, sizes, and cover images.
More Effectively Build and Engage Your Audience
Another improvement to LinkedIn is the enhancement of subscriber email and notifications. These improvements are designed to help subscribers better engage with content by ensuring they don’t miss updates from companies they follow. When a business publishes a newsletter, subscribers will be notified via email and the LinkedIn app. Those who follow you but don’t subscribe will be prompted to do so.
LinkedIn has also improved engagement by allowing you to embed pages directly into your newsletter, giving readers better access to your references. Staging links, which are set to roll out soon, will offer even more control. They will allow you to see an article’s URL before it’s been published, ultimately enhancing your ability to share across platforms.
Tap Into Premium Company Pages
Premium Company Pages is a feature that LinkedIn has implemented to help small and medium businesses find their footing and grow. With these pages, companies and marketers have the power to do the following:
- Attract more customers by adding custom call-to-actions and “book appointment” and “visit website” links
- Auto-invite people who frequently engage with your pages or follow pages similar to yours
- See who visited your page
- Add testimonials and highlight awards and achievements
- Use AI to improve content and articulation
- Access additional benefits such as ad credits, discounts to Intuit, free access to DropBox, GoDaddy, Hootsuite, and more
LinkedIn is no longer a place simply to paste a resume or get in touch with long-lost colleagues; it’s now a formidable player in the marketing game. If you’re not using LinkedIn, you might be LeftOut.
Need some guidance on LinkedIn or anything else? Give us a shout and we’ll be happy to help.