In the constantly changing world of marketing, finding the perfect words is an evolving challenge. In today’s digital age, where capturing and keeping your audience’s attention is increasingly important, the words you choose can make all the difference. While terms like “quick,” “easy,” and “valuable” are common in marketing, they only scratch the surface. To truly elevate your headlines and calls-to-action, you need power words.

In the infographic below, Jansen Communications curates the most impactful words, excluding the ordinary. These power words are neatly categorized, creating a versatile toolkit for crafting compelling marketing copy. For help with your business’s copywriting and marketing strategy, get in touch with our team.