While Facebook and Instagram might hog the social media spotlight, Reddit allows companies a chance to access untapped resources. With over 53 million active daily users, it offers plenty of fresh customers, especially if your product is geared toward people in the 18-29 age group (their highest demographic). Here’s what you should know about Reddit’s advertising options.
Types of Ads Offered
Reddit offers two types of ad options: Large-scale campaigns and self-serve campaigns. Self-serve campaigns are a hybrid of boosted posts and traffic ads; they appear on feeds and look like regular Reddit posts. They’re an alluring option for small businesses due to their opening daily budget of $5, as well as their strong targeting features. For example, ads can be targeted by location, interest, or subreddit.
Campaign Objectives
Once you know what type of ad you want to create, you can choose from a variety of ad objectives. These include the following:
- Brand Awareness (CPM): optimal for those who want to introduce an audience to a new product, service, or feature.
- Traffic (CPC): optimal for companies that want to send customers to a particular page on their website, such as a blog post, contact page, or sales page.
- Conversions (CPC): optimal for companies wanting to compel customers toward action, encouraging them to sign up for a free trial or leave their email address.
- Video Views (CPV): optimal for campaigns that involve lead generation or interactive videos that aren’t getting enough views.
- App Installs (CPC): optimal for encouraging users to download an app or update.
Ad Format Options
Like other platforms, Reddit offers different ad format options. Link ads are short-and-sweet headlines used to pique a customer’s interest and direct traffic to a landing page where they can get more info. Text ads allow for longer copy and are ideal for starting conversations and driving engagement. They come with a downside, however, due to Reddit’s tendency to invoke strong opinions from its users about pretty much anything. Thus, the reward must be worth the headache.
Need some guidance on Reddit or anything else? Give us a shout and we’ll be happy to help.