Reddit, the site people flock to for community-driven conversations, has recently upped its advertising game by introducing Reddit Pro.
Reddit Pro is a free suite of tools companies can use to enhance their advertising on Reddit and foster a more profitable presence. The ultimate goal is to connect businesses with people most interested in their goods or services.
Overall, Reddit Pro offers the following advantages:
Insights Powered by AI
Love it or hate it, AI is part of the future….and the present. Reddit makes use of this technology by capitalizing on AI’s insights into top communities, trending topics, and hot conversations to provide you with intel relevant to your brand. You can then use this information to start conversations, connect with target audiences, and interact with potential customers.
Access to Performance Analytics
As any good marketer knows, performance analytics are a vital piece of your advertising puzzle. This data shows you what’s working for you (and what’s working against you), allowing you to tweak your ads and campaigns accordingly and design more effective strategies.
Publishing Tools and Dashboard
The publishing tools available on Reddit Pro allow you to better draft your copy, schedule profile posts, and more effectively contribute to Reddit communities. They can be used to help inspire your words and visuals or simply keep your campaign on a consistent schedule.
The pro dashboard allows you to easily track your organic engagement and progress. Like the analytics mentioned above, it can be used to make sure you’re putting your best, most impactful stuff on the platform. This way, you don’t waste your time or the time of your consumers.
Reddit Pro complements your already-existing Reddit advertising. It also serves as a standalone marketing feature. Either way, it helps your company become part of more conversations. Need some guidance on Reddit or anything else? Give us a shout and we’ll be happy to help.