First introduced by Snapchat in 2013, the story format has truly been a game changer for individuals and social savvy businesses alike. If you’ve spent any time on Instagram or Snapchat, you have probably already noticed the popularity around it. Brands, public figures, and everyday people use this posting format to share a look into their daily lives. This virtual storytelling has been adopted and transformed by Instagram and WhatsApp, who some experts believe have even risen in popularity above Snapchat.
Now, you’re probably wondering a few things. What is the appeal of the story format? Can my business benefit from utilizing this tool? Which platform is best? If you look at the following data from Fastory, you’ll see that the top performing business stories are typically public figures and media outlets, but companies from nearly all industries are determined to stake their claim! Will you join them?
