When someone mentions using social media as a tool for marketing your small business, the first things that come to mind are probably Facebook, Instagram, and Twitter, but YouTube should definitely be on your radar. Because it’s a video platform and is known for huge names and influencers, smaller brands often underestimate its usefulness for their marketing efforts.
YouTube is one of the biggest, most popular websites in the world, which makes it one of the most powerful marketing tools. However, you can’t simply upload mediocre content and expect it to explode. There are many steps involved in growing a channel, and knowing how to invest your time and resources is key. In this infographic from Headway Capital, learn how you can start and maintain a successful YouTube channel.
