Most business owners understand the importance of posting to social media on a regular basis. But that doesn’t mean that all content is equally powerful. There is a big difference between posts that inspire new customers and reach new audiences and posts that are only liked by your mother. So, how do you make sure your content is effective? Consider the following tips:
Teach Your Followers Something
Educational content is one of the most effective types of content because it gives followers something they can use. This content comes in the form of how-to or step-by-step guides, lists, tools, and resources. A good rule of thumb is to post educational content that is relevant to your business. If you own a home improvement store, for instance, consider posting a guide on how to install a dishwasher or fix a garage door.
Inspire Your Followers
If the abundance of memes on social media has taught us anything, it’s that people like to be inspired and words have the power to do the trick. Thus, consider posting content that is uplifting and empowering. You might encourage your followers to step outside their comfort zones, start a new hobby, take a once-in-a-lifetime trip, or engage in a new self-care routine.
Entertain Your Followers
Posts that entertain your followers are also highly effective, particularly because they’re likely to be shared and have the potential to reach an even broader audience. Some of the most effective entertaining posts include jokes, humorous videos, throwback pictures, funny memes, and takes that make your company relatable.
Tell Your Followers What You Can Do For Them
Of course, one of the main points of social media is to turn your followers into customers by telling them what your company can offer. There are a few ways to go about this, including posting testimonials from previous clients and offering freebies, deals, and packages. You’ll also want to convey your expertise, positioning yourself as a leader in your service industry while telling people how they can get started with your product.
With everyone in the social sphere, merely having a social media account won’t make you stand out. Effective content, on the other hand, can set you apart from the competition. Need some guidance on social media or anything else? Give us a shout and we’ll be happy to help.