Did you know? As many as 78% of customers do not make an intended purchase because the customer service was subpar. Now, more than ever, businesses large and small are expected to handle all customer service complaints that come through Facebook, Twitter, Instagram, and the likes. Social has become a key tool for many companies and enables business owners to provide quick responses and boost brand awareness. There’s so much to gain from using social media as a customer service tool, so you’d be crazy to not do so in 2018.
Social media is a convenient way to handle complaints, keep up with new reviews, answer questions, and so much more–you and your customer have never been more connected. As a welcome side effect, practicing social customer service can also help you extend your reach and improve your brand awareness. It’s certainly a win-win situation. In this infographic from Digital Information World, they share key stats and data about customer service on social media.
