If your business is active on social media, one of the most impactful things you can do is monitor analytics. After all, you expect to see results from your efforts. The content you share has a wealth of metrics that can be measured for success, helping you understand your audience and settle on the best platforms for your business.
Whether you utilize third party tools or native social media analytics, there are endless KPIs to track. Determining the most valuable stats for your brand’s unique goals and needs is crucial and will save you a lot of time in the long run. In this infographic from Semrush, learn about the social media KPIs you should be tracking.
