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Utilizing multiple social media platforms is a great online marketing strategy to build brand exposure. YouTube’s influential, web-based platform allows companies to foster personal connections with clients, custom tailor their messaging, and demonstrate how their product should be used.
YouTube (owned by Google) is the second largest search engine (after Google). When the audience searches for a product, service, or “how-to”, YouTube often showcases the most relevant videos, in addition to articles related to the search query. Implement the following simple strategies to boost your YouTube visibility and build your subscriber list.
Create Original, High-Quality Videos
To capture clear, high-definition videos and crisp, defined sound, be sure to use professional-grade equipment when recording content for YouTube. Nothing prompts a viewer to exit your video faster than difficult-to-hear audio or grainy, fuzzy images. Properly light the scene, set the stage, and mic the actors to improve your video’s overall aesthetic (while maintaining a competitive edge over similar content).
Post Attention-Grabbing Videos on a Set Schedule
In the same way that Instagram and Facebook are programmed to suggest accounts and content that relates to a user’s interests, YouTube also showcases content it believes the user will enjoy. If the viewer consistently watches a certain channel, like Saturday Night Live for example, YouTube will continue pushing SNL videos to their feed. SNL has a publishing schedule and releases new videos weekly according to its television schedule.
Businesses can use this process to their advantage, as well, by creating a posting schedule and adhering to it. Viewers that enjoy your content will learn which days you release new videos and return to YouTube on those days. YouTube will in turn suggest your new content to said user on the day it is released, creating a give and take between company and consumer.
Hold Your Viewer’s Attention Through the End
Videos on YouTube are valued based on a few specific metrics, including watch time. YouTube’s analytics are extremely important in determining which factors increase a viewer’s watch time. You may find that including product descriptions, certain music genres, or even using specific words cause viewers to exit the video. By analyzing your analytics, you can create videos that capture a viewer’s attention until the very end. This boosts your video’s value in Google and YouTube’s eyes, building its organic SEO (search engine optimization).
Reward Your Viewers
In earlier days of SEO, YouTubers were gaining views by stuffing relevant keywords into the title, tags, and metadescription of their videos. This would win clicks and views, but would oftentimes fail to retain user’s attention and watch-through time, especially if the content was not relevant to the viewer’s search. YouTube has readjusted its algorithms to suggest related content based on how long viewers spent watching the video after they input a specific search. Now, suggested content is solely based on how many related keywords are present in the title. By creating informative, helpful content, viewers will build a trusting relationship with your brand and stick around for more useful information.
Getting discovered on YouTube is about creating captivating videos that excite, entertain, and educate viewers. With so much material on YouTube, it’s important to stay competitive by producing and publishing top-notch content that best speaks to your brand, service, and product.
At SunnySide Social Media, we understand the importance of positively promoting your company across multiple social media channels. We offer the most comprehensive social media marketing Denver CO has to offer, and our expertise can help boost your YouTube game, thus increasing revenue and maximizing your audience. Contact us for more social media marketing strategies, including getting discovered on YouTube.