Social media is constantly evolving and the strategies marketers use should, as well. If you’re looking for a way to increase engagements and boost your online reach, it’s time to get creative. From contests to experimenting with new platforms and everything in between, there are countless ways to make something out of your brand’s social media presence.

Though the sky’s the limit, perhaps one of the quickest ways to drive organic engagements is to host a contest. Additionally, direct engagements prove to be an easy way to increase customer loyalty and build rapport, which is extremely powerful for brands on social media. For more ideas on improving your marketing strategy, check out this infographic from Red Website Design.

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