The social media landscape is ever-changing, and each year brings a new set of trends to watch for. To keep your content fresh and engaging, you must be aware of emerging social media shifts. If you’re curious about upcoming changes this year, consider the insight we share here:
Quality Over Quantity
Consumers are often inundated with ads and daily posts that crowd their social media feeds. Instead of adding to the digital clutter and encouraging folks to unfollow your pages, consider improving the quality of your content over quantity. Many brands know that it’s important to update their website and profiles on a regular basis, but this awareness can lead to publishing sub-par content. In 2019 (and beyond), follow the simple guideline of quality over quantity. Carefully consider your target audience and make an effort to tell meaningful stories or offer out-of-the-box entertainment or insight, and reap the benefits of building trust and rapport.
Utilize Video Marketing
Studies consistently show that video content is increasingly capturing consumers’ interest. It used to be a challenge to create engaging videos, but the prevalence of live streaming on platforms like Facebook and Instagram has made it easier than ever to connect with viewers. Customers are increasingly wary of traditional marketing techniques, and live videos offer a convenient (and authentic) way for brands to showcase their products or services in action in a casual setting. If you’re interested in getting started with video content creation, try tuning in for a live Q&A session or unveil exciting new products.
Partnering With Micro-Influencers
Macro influencers have made a huge impact on social media marketing, and as a result, it’s often incredibly expensive to partner with them. However, savvy brands are taking note of micro-influencers. These individuals tend to have moderate followings (usually in the neighborhood of 10,000 subscribers), but they’re still able to offer an engaging experience for viewers. If you’re looking to expose your brand to interested parties within your industry but lack the budget for a big-name influencer, partnering with a micro-influencer could be an excellent choice. These individuals are often seen as more authentic than influencers with millions of followers and may produce impressive results for reasonable prices.
2019 is sure to bring interesting changes to the world of social media marketing. The trends we share here are already beginning to make their mark, so be sure to keep them in mind for current and future campaigns. If you’re struggling to juggle the demands of a dynamic marketing strategy, you may prefer to seek professional help. Our team can handle the needs of businesses of all sizes, and we’ll work with you to create a completely customized plan. When you’re ready to learn more about our services, please reach out to us.