Instagram Best Practices for Business

When Instagram was launched just over five years ago, nobody expected it to turn into the mobile giant that it is today. Now, at 400 million users (and growing), it is installed on just about every mobile device out there, including the one being carried around by...

Writing an Effective Email Subject Line

When it comes to mass communications, email marketing is one of the most effective ways to market a business. With the ability to use sophisticated segmentation methods, this strategy is great for capitalizing on leads and generating additional touch points. There is...

Your Own Social Media Checklist [Infographic]

If you’re new to using social media for business, it can definitely be overwhelming.  With so many platforms and a constantly evolving industry, you will quickly find that it’s difficult for a new social media manager to keep up and balance their workload...