The Rise of the Story Format [Infographic]

by | Mar 28, 2018 | Instagram

First introduced by Snapchat in 2013, the story format has truly been a game changer for individuals and social savvy businesses alike. If you’ve spent any time on Instagram or Snapchat, you have probably already noticed the popularity around it. Brands, public...

Facebook Zero and Businesses

by | Mar 21, 2018 | Facebook

If you use Facebook, you’ve most likely heard about the changes the social media giant has made to its News Feed algorithm, which has sent publishers and small businesses scrambling to navigate the new dangerous waters of engagement bait and decreasing business page...

The State of Video Marketing in 2018 [Infographic]

by | Mar 14, 2018 | Marketing

Video marketing is all the rage for businesses large and small, and for a good reason! Video content is more popular than plain text with the average internet browser, online shopper, email subscriber, and everyone in between. The very mention of video can even get...

SEO vs PPC Marketing

by | Mar 7, 2018 | SEO

When focusing on growing your brand, having a visible online presence is essential to success. As online marketing has grown and evolved over the years, two methods have emerged as the go-to strategies for reaching new customers: search engine optimization (SEO) and...

Should You Advertise With Yelp?

by | Feb 21, 2018 | Marketing

There are several ways to advertise your business online. Facebook, Google, and Yelp continue to develop cutting edge ways to deliver your ads to tailored audiences, yet the method that produces the best results largely depends on each individual business. Yelp Ads...