As of 2018, Facebook has around 2 billion monthly active users, and other social media channels are seeing all time highs, as well. Instagram has seen the fastest growth, with a 13.1% increase in global users in 2018 alone. These numbers are astounding, of course, but they aren’t surprising. With technological progress moving at an inconceivable rate, it makes sense that we’re seeing astronomical growth in the way people use the web.
With so many folks using social media, it’s more important now than ever that you are reaching the right audience. One of the most obvious and significant targeting criteria is age range. Make sure you’re getting the most bang for your buck with social media marketing by knowing the target demographic for your product or service. To save you some time, MicroCreatives is here to share some of the key social media usage and habits of each generation.