TikTok ads are an excellent way to expose your business to a new audience, reaching people who often differ from those who frequent Instagram, LinkedIn, and Facebook. Of course, reaching them is only a portion of the battle: engaging them is what counts. To increase the efficiency of your TikTok ads, consider the three following methods:
Head-to-Head Product Comparisons
If your product or service isn’t extraordinarily unique (you have a clothing line for show dogs or, in Zoolander fashion, you started a school for ants), the odds are good that you have a lot of competition. Comparing yourself to that competition is an effective ad strategy, as it directly shows people how you stand out.
You can compare things that include price (assuming you’re more affordable or offer more bang for the buck), sustainability, materials used, customer satisfaction and retention rate, money-back guarantees, and experience. To make the ad pop, show your competition’s product next to yours on a split-screen video and point out the differences in a simple-to-follow manner.
It’s best to compare yourself to a leading brand rather than a company no one knows about. However, avoid using the brand’s name to sidestep any trademark issues.
These ads should be short (under a minute) and to the point; consumers often appreciate that. People compare products independently, and these ads help expedite their decision-making processes.
Interview Ads
Interview ads can convey answers to the most frequently asked questions; they consist of customers (or potential customers) asking questions about your ad and you offering the solution through a direct answer, a quick tip, a straightforward tutorial, a case study, or a rethinking of common misconceptions.
These ads work best when they’re quick, short (under a minute and as short as 20 seconds), captioned, and fast-paced, effortlessly cutting back and forth between the question and the answer.
One of the best aspects of these ads is that you may already have the bones needed to make them: you can repurpose various clips from webinars, seminars, past videos, other social media posts, and podcasts.
Reaction Videos
Anyone who surfs any social platform knows that reaction videos are popular; whether they involve surprising someone with an out-of-the-box proposal or watching a rescue dog react to being adopted, emotions lead to engagement. Use this to your advantage, but with caution.
The caveat is to make sure your reaction videos feel authentic and organically created. If ads are overly produced or too fancy, they lose their genuineness, and people lose interest.
Reaction videos can capture someone reacting to trying your product for the first time, hearing a fun fact about your company, learning about a can’t-miss deal, or hearing a statistic that somehow relates to your service. For example, if you run an animal shelter, you might film people reacting to the research proving that dog owners are less likely to die of stroke or heart attack than those who don’t own dogs.
Regardless of your ad type, TikTok is another tool in your content shed. Need some guidance on how to use it (or anything else)? Give us a shout, and we’ll be happy to help.