We’ve spoken before about the marketing impact of immersive experiences like live streaming, and the sentiment remains the same among experts: live viewership and audience participation deepens connections with brands. Specifically, TikTok live streaming has become quite the cultural phenomenon. It’s been an effective way for businesses to market their products and services, and the experience is expected to get even better in the coming months. TikTok is currently working on live stream commerce integration. Once that has fully rolled out on the platform, it could be a game changer for eCommerce.
In the meantime, there is no denying the immediate benefits of live streaming for brands. TikTok live drives shoppers, improves trust, and deepens audience connection. People want to see the faces behind a brand, and engaging in real-time conversations with your customers is an impactful way to share who you are. In the infographic below, learn why TikTok live streaming is a great option for many small businesses.
