With over 1 billion people now using TikTok monthly, it’s no surprise that a recent survey by Kantar found that the platform has garnered a great deal of advertiser interest. TikTok is now considered to be the most innovative global media brand among media buyers. The survey also determined that consumers view TikTok ads as the most entertaining compared to other platforms.
While TikTok’s advertising options have been limited historically, the platform’s growth shows a promising future from an advertising perspective. In 2022 alone, TikTok’s ad revenue was projected to triple. As more and more advertisers move to the platform, it’s clear that growth is inevitible. In the infographic below, TikTok outlines the key findings from Kantar’s survey.
