Communicating with your client base is often as simple as sending out a weekly newsletter, posting on Instagram, or releasing an update on Facebook. However, attracting new email subscribers isn’t as simple. Growing your email list is vital to the growth and success of your business. Here are three great ways to start adding to your current subscriber network.
Incentivize Sign-Up
Most of us have stumbled upon a new website and were greeted with a pop-up asking for our email address and offering 10% off upon sign up. This incentive immediately makes us consider subscribing, and the majority of us will enter our email address to unlock savings, with the intention of unsubscribing later. Regardless of your product or service, providing some sort of opt-in gift or asset is a surefire way to gain more subscribers on your email list.
Offer a Solution
If you run a house painting business, for example, tell subscribers that they will receive pro tips on household paint jobs and specific DIY videos. Finding high-quality, accurate information can take hours of searching YouTube, emailing the pros, and reading articles. You are going to provide this in a simple email format, once a week, in exchange for an email address; that’s value. Depending on your product or service, you may consider providing templates, source material, how-to infographics, and more.
Promise a Result
Tell your audience of potential subscribers what they can expect after opting in. Describe what sort of information they will receive and sell them on how it will save them time or money. Then, make sure you provide quality content and worthwhile information via email so they will turn around and share the information with their networks.
Hone in on Market Research
To make sure your opt-in incentive will actually work, turn to your social network and test the theory first. Instead of creating just one opt-in pull, create three to five and ask social groups which incentive they would be most tempted by. Once you’ve narrowed it down to one, create catch titles and quick descriptors, and ask the groups to vote again. After you’ve settled on a title and incentive, it’s time to create a layout and shop it around.
If people love the incentive, are intrigued by the title, but can’t find the actually sign-up button or are distracted by the background, your hard work would be for naught.
Design Your Subscriber Pop-Up and Email Page
Include your big promise as a title on the email page and pop-up. If website visitors see that they can save time, make more money, get a free gift, etc., they will continue reading. Add three to five bullet points that explain what your email marketing material will include. You don’t need to go into detail, as your email campaigns will change overtime. Communicate the gist – i.e., “free online trainings to learn how to find mortgage lenders”, “monthly updates on the real estate market”, etc.
Once you’ve revamped your email page and pop up with new market research, you’ll begin to collect subscribers. If your email list is growing slower than you like, tweak one element at a time to test each individually.
Don’t want to go at this alone? Partner with an experienced digital marketing agency to grow your business organically and find an audience that resonates with your product or service. We can help customize your email subscriber page and call to action buttons so that individuals will feel that your business is a real asset to their lives, ensuring they become a repeat customer. Contact us today to learn more.