Instagram is one of the most widely used social networks, especially among young people. The photo and video-sharing platform is used by at least one billion people each month, and 500 million users upload Instagram stories every day. If you’re using this platform as a component in your marketing campaign, it’s crucial that you learn how to create conversions from Instagram traffic. Whether you’re handling digital marketing yourself or you’re considering working with an online marketing firm, these tips will help you fine-tune your strategy:
Optimize For Mobile Devices
Instagram users overwhelmingly visit the platform from a mobile device, so be sure to optimize your landing pages accordingly. When you’re working on converting Instagram traffic, you’ll need to be certain that the page loads quickly, as this factor plays a pivotal role in keeping viewers’ attention. If you’d like to monitor page performance for mobile devices, tools are available to help you analyze and make changes, if necessary.
Tailor Your Landing Pages to Increase Conversions
Clickable links are currently not a function in Instagram posts, so It can be challenging to create conversions from Instagram traffic. However, this doesn’t mean that it can’t be done. If you’re generating traffic through the use of Instagram stories, ads, and including a link in your bio, your next focus should be on converting that traffic. The quality of your landing page is critical, as you only have approximately five seconds to capture visitors’ interest. To improve your landing pages, develop a strong call-to-action, and ensure that the landing page’s purpose is immediately clear. Viewers shouldn’t have to spend more than a second or two to determine what the page is about and how to proceed. Want to see if your landing page passes the five-second test? Tools such as UsabilityHub offer basic five-second testing for free to help you gain insight into viewers’ first impressions.
Create Landing Pages With Similar Images and Messaging
If your Instagram posts are getting a lot of attention, it’s a safe bet that you should consider using similar strategies when designing landing pages. Creating congruency between your main account and your landing pages helps visitors feel more at home on your site, and may even encourage customers to continue down your conversion funnel. For starters, consider using a similar color palette, CTA, and visuals throughout your Instagram page, landing pages, and ads.
As Instagram’s influence continues to grow, this platform may become an important part of your marketing campaign. Generating conversions from Instagram traffic can be a challenge, but the tips shared here can help you begin to optimize your strategy for this network. Interested in seeking expertise from an online marketing firm to help you increase conversions from Instagram? We’re here to take the guesswork out of creating an effective marketing plan. To learn more about our services and determine a solution that fits your needs, please reach out to us.