The holiday season is a great time to ensure that your Instagram shop is in tip top shape. Collections are curated assortments that enable businesses to showcase recommended products in various categories and themes, providing a personalized touch to customer interactions. Whether you’re venturing into holiday-themed collections or exploring innovative ways to tag them across your feed, stories, and Reels, Instagram’s feature opens up creative avenues for enhancing visibility and engagement.
If you have a curated Instagram shop that is optimized and set up for Instagram Checkout, you’re in good shape! Now, harness the power of Collections to guide your audience seamlessly through their holiday shopping journey. Highlight trending products, suggest festive bundles, or categorize items based on interests — each Collection becomes a virtual shop window, providing a visually appealing and organized showcase. For step-by-step instructions, check out this visual guide from Instagram.
