With growing popularity of business in cyberspace, quantity and quality are both on the line. At the same time, the trends that dictate both these aspects are in constant flux. Although general website traffic, most often with the added assistance of ads, seem to have the reputation for raking in the most profit, email lists actually triumph.
Emailing is personalized and directed at one person at a time; the act in itself creates the distinction between something available to everyone, and something available to the email recipient directly. The value of your web space may actually depend less on new and accidental views, but rather your website ‘regulars’. Simply sending out emails, it turns out, may turn directly into revenue and leads.
Though growing your email list requires constant care and effort, and it may be difficult to make headway when adding on several thousands of subscribers. Specifically, email service providers often try to limit the ability to add to lists because they try to avert spammers. However, just as anything else in business, growing your market list will take time and consistent upkeep-but it will be well worth it in the end.
One of the best strategies in growing your email list is to provide value (quality). A recipient will have put a certain amount of confidence into giving you their personal information; validate it by sending them worthwhile information.
Investing value into emails is a good majority of the work; people like to know that the relationship is mutualistic & that they are benefiting from the emails you send them.
This can also improve awareness and interest of information beyond the email, which could lead, when they’re ready, to a subscription. It’s also imperative to have your private policy polished; subscribers don’t want to think they run any risks giving you their information, this process should be comfortable.
Keep it Simple
With that in mind, subscribing for newsletters should be easy and economical. Most notably, individuals generally find excess information fields unappealing and will stray from doing extra work; especially when they aren’t certain of the advantage. Subscription forms should go by the mantra ‘less is more’, with name and email address being sufficient.
Make it Accessible
However, it’s most effective when there are several ways to give people access: a dropdown box, a pop up box (a little ‘in your face’ but effective), subscribe page, or link. Similarly, social signups should not be overlooked. By adding a signup form to Facebook, for example, fans and followers are able to sign up whenever & wherever they feel comfortable-as well as having a source without looking for external resources.
Create Shareable Content
Sharing is also a key factor. Despite our progression into modern communicative capability, people are more likely to listen to a friend or acquaintance than stumble onto something on their own. Word of mouth is still an incredible advantage for businesses, so it’s crucial to share links (and share them with other outlets) to attract an audience.
That being said, it’s never a bad idea to work with another organization to offer your subscription, especially at events or social gatherings. In fact, this is the number one performer in recruiting subscribers.
Keep it Interesting
Among the rest, it’s important to keep customers interested & feeling like they are benefitting from their interactions with the business. Keep an archive of old newsletters and articles; this is an advantage on many levels.
Maintaining an archive will be both useful and appealing to customers, as well as preserving credibility of business. This can also increase traffic to your website by simply improving your business’ search engine results.
Finally, it’s important to interact with customers-they want to feel engaged! Not only will it improve customer relations and their (and others’) perspective of the business, it can also lead to great testimonials (some of which should already be discreetly included somewhere within your website), adding to the integrity of the business.
Likewise, it’s important to stay current; an easy way to do this is to have an offer. If one of your sponsors has a discount or giveaway, it may be the motive that people will look for to sign up or subscribe.
Unfortunately, email marketing lists will never be a self-fulfilling prophecy so it’s important to work hard and use your business database effectively. When doing so, keep these tips and strategies in mind and enhancing your business scope will be simpler than you think.