Carousel ads are a powerful way to give your marketing multiple chances to make an impression. Round and round they go, these ads pique consumers’ attention and draw them toward your product or service.
Here’s why these ads offer an advantage and how to use them effectively:
What are Carousel Ads?
Carousel ads contain multiple photos or videos (in the form of slides) that viewers can see by clicking or swiping (depending on whether they’re using a computer or a mobile device). Carousel ads offer a special draw for consumers by actively involving them in how they interact with the ad.
Of course, these ads also draw marketers because they offer multiple ways to make an impression. When the ad is initially shown to a consumer, the first slide displays. If the consumer does not engage with the first slide, a second slide is displayed. This is more effective than a single post because it provides a second chance to generate interest.
What Can Carousel Ads Be Used For?
Carousel ads can be used to advertise deals and sales, introduce a new product, offer educational content, showcase data and infographics, cultivate brand awareness, highlight events, or offer a behind-the-scenes glance at your company. In short, they can be used for anything you want.
When Should Carousel Ads Be Posted?
Like any Instagram ad, a carousel ad can be posted at your discretion. However, there are certain times when posting is more effective. Research indicates that posting is most impactful on Wednesdays and Fridays and least so on Sundays. Mondays don’t make the most ideal time, either, because people tend to be inundated with work emails and to-do lists, leaving them less time to surf their socials.
Carousel Ads Tips and Tricks
Some carousel ads are destined to be ignored regardless of how many times they pop up simply because they’re not carefully crafted. To increase your odds of being noticed, be sure to keep your ad concise, cohesive, and compelling.
It’s important to start with a bang, ensuring that your first few slides are your most dynamic and visually appealing (these effectively act like a headline to get viewers interested). Encourage consumers to scroll through your post, as well, clearly laying out how engaging is beneficial to them. Make sure your ad includes a call to action, too, so you can convey what steps you want the consumer to take (such as signing up for your webinar or visiting your website).
Carousel ads are an effective strategy when used correctly. Follow these tips to help your ads add to your profits.
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