LinkedIn isn’t always among the primary social outlets used by those marketing their businesses. But what was once mostly a platform for professional networking is increasingly making a name for itself in terms of content and campaigning. With LinkedIn as another channel in your marketing schema, how do you make an impact? The following prompts can help:
Offer a Step-by-Step Tutorial
The internet was made for one thing: conveying information. This is, after all, what consumers want, especially in an easy-to-digest format. Offering your audience a step-by-step tutorial that addresses their needs is a great way to create engagement. For instance, if you own a house cleaning company, consider a step-by-step tutorial that shows people how to declutter their closets or remove grime from the corner of a shower.
Challenge Common Myths
Regardless of the type of business you own, consumers may have preconceived notions about your industry. These notions often show up in the form of myths that aren’t true, providing a perfect chance for you to debunk this erroneous info. For example, if you own a moving company, you might want to challenge the idea that homeowners can just as easily move their belongings independently while highlighting the many benefits they’ll experience by hiring help.
Share a Mistake
Many marketing campaigns make the mistake of only sharing a business’s accomplishments and wins. The problem with this is that it’s not real or relatable. Sharing mistakes, on the other hand, tells your consumers that, like them, you are human and that helps you form a bond. Make sure to explain how you learned from your mistake, as well. This tells your audience that your company is all the stronger for it.
Share a Recent Milestone or Accomplishment
While sharing mistakes is important, some bragging is, of course, warranted! Sharing a recent milestone or accomplishment helps solidify your reputation as an industry leader and an expert in the field. It also helps tell consumers why they should go to your company and not a company selling a similar product or service.
Share Customer Testimonials
There is perhaps nothing that sings your company’s praises like the words of former and present clients. This is why 72% of people say that positive reviews influence their purchasing decisions. For the best effect, try to share a testimonial that is not run-of-the-mill, and instead touches on the specifics that make your company, your product, or your customer service unique.
If you’re not using LinkedIn to market your business, you’re missing out on a chance to expand your audience and increase your profits. These prompts can help you get started and make a bigger splash.
Need some guidance on LinkedIn or anything else? Give us a shout and we’ll be happy to help.