Digital marketing has evolved greatly over the years, but one format continues to be successful: email marketing. Just like social media and SEO, it’s an integral part of any forward-thinking business strategy. Email is an important way to develop relationships with your customers and increase conversions.

There are a lot of elements that go into an effective campaign, and improving a stale, lacking email marketing strategy involves careful strategizing. In this infographic, courtesy of Blue Mail Media, learn the dos and don’ts for ensuring success in your email marketing campaign.

email marketing