In the competitive world of social media marketing, making sure your visual design is top notch is critical. If driving more traffic to your website from your social media pages is important, refreshing your organic and paid images is an excellent first step. After all, you must catch a user’s eye before they click and convert!

While graphic design is a profession that requires a lot of training, there are many tools the average business owner can use to fortify their visual marketing efforts. Setting guidelines to follow when choosing images, creating a coherent theme, and using templates to ensure a clean feed are just a few powerful ways to bump up your design! For more tips, check out the infographic below.