Creating content for your niche can be an exciting, sometimes exhausting, experience. While some industries offer naturally attractive content, others may need a little bit of help. Less glamorous industries that aren’t as aesthetically pleasing or alluring to the average user present a unique challenge on social media. As a marketer, it’s important to share a captivating perspective of your business, regardless of the industry, to drive conversions.

As is the case with any social media strategy, marketers of specific, hyper-local, and obscure industries must think outside the box when planning content. This is easier said than done, but implementing a few best practices will ensure growth for your business. In this infographic, SEMRUSH shares 10 tips for creating content for niche industries.