When it comes to innovative marketing tactics, there is one company that reigns supreme: Amazon. One of the top 10 most valuable brands in the world, it’s easy to see that this company has done something very right–and we can learn a thing or two from them! A simplified customer journey, superior customer service, and personalization truly set Amazon apart.

Your company may not be on the same scale as Amazon, but you can still analyze their marketing strategies and make them work for you. In this infographic, courtesy of Talkwalker, find the most inspiring strategies used by the global giant.

5 Marketing Tips Inspired by Amazon [Infographic]