Google’s search algorithm becomes more advanced every day, so it’s crucial to stay on top of your SEO strategy. Writing SEO-friendly content that effectively answers users’ questions, as well as understanding search intent, is key for building a dynamic search engine optimization strategy. While mastering the system has been emphasized by experts in the past, marketers shouldn’t feel the need to “trick” Google’s system. The algorithm is designed to help users find what they’re looking for, so working with the system is your best bet.

So, where do you begin? For those who are new to creating search engine-friendly content, simple keyword research is an excellent place to start. From there, you’ll find several ways to refine your strategy to best fit your niche. In this infographic, courtesy of Grazitti Interactive, learn how you can create more SEO-friendly content on your website and social media accounts.