As of June 2019, there are 1.59 billion daily active users on Facebook. With so many people of varying demographics using social media around the world, it’s crucial that you are reaching the right audience. One of the most obvious and significant targeting criteria is age range. Be sure you’re getting the most bang for your buck with social media marketing by knowing the target demographic for your product or service.
Compared to previous generations, Gen Z has proven to be especially tough for marketers to crack. This younger crowd has more control over the content they consume, they have a quick and sophisticated filter for the media they’re interested in, and they are always looking for a new experience. If Gen Z is in your target audience, this infographic, courtesy of Campaign Monitor, is for you!
