The advertising industry is ever changing, and marketers must redefine the ways in which they reach out and capture prospective customers’ attention. This becomes increasingly true as technology continues to imbed itself with daily life and social networking sites become integral to the human experience. Socializing, shopping, work, relaxation, and more are conducted via apps, websites, and social media. It makes sense that online marketing services would continuously adapt their strategies in order to reach audiences effectively.
Facebook understands this need and created Facebook IQ to help marketers navigate audiences’ behaviors, preferences, and the like. Here, we offer insight into this invaluable tool and demonstrate how marketers can best use it to help grow their brand.
What is Facebook IQ?
In a nutshell, this tool is the site’s insight platform and assists marketers in better understanding their specific audience. Its purpose is similar to Google analytics in that it displays pertinent information about consumer behaviors, shopping habits, interests, and taste. This awareness will increase effectiveness of advertising campaigns because companies can better relate to certain groups independently, thus attracting and growing a loyal client base.
How Does Facebook IQ Work?
IQ uses information that its users voluntarily share on the platform. Then, it creates studies by taking this information and analyzing how users’ particular interests inform and influence trends. Facebook may also take that information and partner with experienced, third-party researchers to understand motivations, values, attitudes, and relationships between the consumer and the brand. Studies may examine how behavior and trends change generationally, geographically, technologically, and linearly to paint a wholistic view of a client base.
Utilize Facebook IQ For Your Industry
Marketers can take advantage of Facebook IQ’s information in myriad ways, depending on the company’s goals. Facebook IQ can offer inspiration to help marketers create their next ad campaign, or it can simply provide information on the most effective ads for each particular device. It also offers vertical insights, like media, finance, gaming, retail, travel, and more. Online marketing services that are seeking to expand a brand into a new vertical can lean on Facebook IQ for help and guidance.
Creating and maintaining a strong, authentic brand is as crucial as ever, and Facebook IQ can help. The social media site now boasts 2 billion users, which is almost a quarter of the world’s total population. In addition, 6 million companies advertise with Facebook. What started as a simple social networking site has now become a treasure trove of information on human behavior, values, motivations, and more. Facebook IQ protects users’ privacy by only using publicly shared information, meaning companies can use this tool and maintain an honest relationship with their clients.
We understand the importance of dynamic, multi-faceted online marketing services that can continuously adapt and improve. We utilize a variety of insight platforms, including Facebook IQ, to help businesses effectively reach audiences and build lasting relationships with clients. Contact us for your marketing needs today.