Based on a recent study by Edelman, 58% of consumers said they have bought a product in the past six months because of an influencer. Naturally, businesses should tap into this massive demographic–especially around the holidays! If you’re planning to give holiday influencer marketing a try this season, you have plenty of options for partnerships that can work for your brand’s unique goals.
Whether you want to go with a more direct approach, like buying an Instagram post that showcases your product, or a passive promotion, like being included in an extensive gift guide, there are plenty of options for you. In this infographic, courtesy of Linqia, learn about the most effective strategies for harnessing the power of the influencer.
