We’ve spoken before about the importance of influencer marketing, and in 2019, one fact remains true: influencers are an integral part of the digital marketing realm. It’s up to marketers and business owners to maintain a positive brand image, but a little bit of help from a third party can take you to the next level! With influencer marketing, brands are able to reach more people than ever before, forging relationships with consumers through a credible, authentic voice.
To find the best influencer for your brand, you must first assess your unique needs and goals and try to understand who your potential customer is. To learn more about what influencer marketing is, how it works, and how to make it work for you, check out this infographic, courtesy of Salesforce.