A social media presence is important for all nonprofit marketing, but up until now, many have chosen to stick to platforms such as Facebook, Twitter, and Instagram. However, new research shows that LinkedIn has the potential to be a wise choice for nonprofit organizations to utilize. Although LinkedIn is a network for professionals and may not be an obvious choice for nonprofit marketing, users of this platform are more likely than others to have expendable income and donate to charity. Interested in exploring the possibility of using LinkedIn to connect with donors, volunteers, or talent? Here, we share more about how LinkedIn may help your fundraising initiatives. If you have any questions regarding LinkedIn strategy, working with an online marketing firm will be helpful.
LinkedIn By the Numbers
LinkedIn has more than 690 million users, including 51% of U.S. college graduates. Of these users, more than 380 million donors, 225 million volunteers, and 220 million senior-level influencers are active on the site. With these stats in mind, here’s why you should consider LinkedIn as part of your social media strategy:
- LinkedIn has all the tools you need to research your target audience. You can use LinkedIn targeting to gain insight into job titles, member skills, company connections, and more.
- LinkedIn has a strong reputation as the most trusted social platform, so an active presence here is an excellent way to build trust in your organization.
- The advanced analytics of this site make it easy to pinpoint what’s working and what needs improvement so you can continue to hone in on the right audience.
If you’re considering using LinkedIn to grow your nonprofit organization, you may be wondering how to start connecting with professionals who are interested in your cause. LinkedIn continues to launch new features, and hosting a LinkedIn Live event may be a great way to engage your audience. Posting informative articles and infographics on a consistent schedule is also a smart way to capture the attention of those you’d like to draw in.
Maintaining a LinkedIn presence may help raise awareness and grow your nonprofit organization. The platform continues to grow and add new tools, so it’s certainly worth considering as part of your social media marketing strategy. If you’d like professional guidance when creating your LinkedIn plan of action, it may be beneficial to work with an online marketing firm. Whether you’re simply looking for help with LinkedIn or you’re interested in a comprehensive marketing campaign, our team has the experience to help you succeed. If you’d like to learn more about our services, please reach out to us to arrange a consultation.