In February 2019, LinkedIn debuted its new live broadcasting service, LinkedIn Live. With the addition of this new live streaming feature, LinkedIn has made it possible to connect with audiences in real-time. The platform, with at least 600 million users, estimates that video is five times more likely to spark conversation and 20 times more likely to be shared than any other type of content on the site. With metrics like these, it’s no wonder that live streaming has become a popular new feature on this professionally-oriented platform. Interested in learning more about LinkedIn Live and how it may benefit your brand? Here, our LinkedIn Consultant shares the details of this feature so you and your team can plan for future broadcasts.
Uses of LinkedIn Live
Live streaming has become ubiquitous on social media platforms, so it’s no surprise that LinkedIn has joined the ranks to offer its own version of this popular method of communication. While sites such as Facebook and Instagram have long offered a live streaming feature, LinkedIn Live offers its own set of unique benefits.
If your company is looking forward to unveiling a new product or hosting a Q&A session for your customers, LinkedIn Live may be the best tool for the job. Since LinkedIn is geared toward a professional crowd, videos on topics such as partner announcements and insight reports that may not get much attention on Facebook or Instagram have the potential to perform well here.
Tips For Using LinkedIn Live
When you’re ready to start broadcasting, here are a few pointers to keep in mind:
- Include key information about the live stream in the first sentence of the description. Since LinkedIn truncates descriptions, be sure to front-load information for viewers.
- Aim to live stream for at least 10 to 15 minutes. If your topic is shorter than this, it may be best in native video form.
- Use LinkedIn’s Content Suggestions tool to connect with the right audience.
- Optimize the experience for viewers. LinkedIn Live works best when you choose natural lighting, use a high-quality camera, and check technical details before beginning.
If LinkedIn is an important component of your social media strategy, utilizing LinkedIn Live may be an excellent avenue to include in your marketing campaign. Planning and implementing effective live streaming sessions is a time-consuming endeavor, so working with a marketing strategist may be the best course of action. When you’re ready to begin the process of planning your LinkedIn Live debut, our team is here to help. Whether you need assistance with just one social media platform or you’re looking for a comprehensive approach, our team has the expertise to help your company succeed. Ready to learn more about our LinkedIn Consultant services? Contact us today for a consultation.