Behind the scenes content is extremely powerful on social media, and especially on Instagram. People love to see what goes into making a product or service! Sharing the real, human side of your brand allows people to truly connect with your product. It’s so easy for people to forget what a faceless corporation posts, so drawing them in with an authentic perspective is absolutely necessary for building brand value.
We’ve spoken before about how Instagram pushes Reels content more than regular feed posts, and if you’ve been struggling to come up with vertical video ideas, you’re in luck! There is no better place for behind the scenes videos than on Instagram Reels. From sharing a simple production walkthrough to personal goals of your team members, there is endless potential for inviting your audience on a BTS tour of your business. In the infographic below, get inspired with 15 content ideas.
