If you aren’t familiar with Reels, it’s the TikTok-esque vertical video format available on Instagram. Since its launch, many marketers (ourselves included) have grown to love the format and seen the power of utilizing it for branding. From entertaining and educational content to product promos, and everything in between, we’ve seen a wide range of video genres soar in popularity on Instagram. While TikTok is still wildly popular, Instagram’s version is giving the video content giant a run for its money.
Because the Instagram algorithm prefers video content above all else, there is huge potential for brands that choose to include Reels in their marketing strategy. It’s a super fun and effective way to create content and give your audience a new perspective of your business or brand. Time and time again, Reels have proven to offer a higher reach and higher engagement rate for brands, making this tool extremely powerful. To learn more about Reels, check out the infographic below.
