Engaging content comes in many forms, and video content has secured its spot as one of the most influential formats. Building your brand’s YouTube presence (ideally, with the help of a qualified digital marketing consultant) has the potential to drive interest in your products or services in a way that feels natural, making this type of marketing a valuable avenue to consider. Interested in launching your channel? Here, we share a few tips to help you get started:
Create an Eye-Catching Banner and Logo
Regardless of the style(s) of videos that you share, a great banner and logo are essential components of drawing in your target audience and establishing your business as an informative voice. Many individuals flock to YouTube to learn, which provides brands with an opportunity to distinguish themselves as a credible source. To build trustworthiness and boost your brand image, be sure to focus on creating a banner and logo that are eye-catching and thoughtfully designed.
Be Consistent
Quality is important, but consistency is crucial when you’re just beginning your foray into video marketing. Set a schedule that you intend to stick to, and make it a point to commit to your plan. Some channels post daily, while others achieve their goals by releasing content just a few times per month. If you need assistance in planning, creating, and uploading content, reach out to a digital marketing consultant who has experience in video marketing.
Craft Intriguing Titles
Like written content, videos won’t capture the attention of viewers without a catchy title. With approximately 500 hours of video uploaded to the platform every minute, viewers have plenty of content to choose from. To ensure that you’re reaching the right audience and expanding your viewership, craft titles with care to draw in views.
Don’t Forget the Call to Action
Looking to build a loyal fanbase that keeps coming back to your channel and sharing your content? Don’t forget to include a call to action in each video. A simple reminder to like and subscribe goes further than you might imagine. To make it easy for viewers to subscribe and watch more from your channel, be sure to include links to your channel and related videos in each post.
Launching a YouTube presence may seem intimidating, but video marketing is an excellent strategy for connecting with customers and establishing yourself as an authority in your industry. If you’d like professional assistance in getting your channel up and running, consider working with a digital marketing consultant. Our team is happy to help you plan and implement a marketing campaign that includes video content, as well as a host of other strategies. Whether you’re looking for a la carte services or a comprehensive set of marketing solutions, we’d love to speak with you to begin building your customized plan. To start the process, contact us today.